As a small business owner or a start-up, if you are still avoiding digitization then its time to put the gear and start driving. If you still think you are not ready then you should also consider those facts that if anyone has an interest in your business, the first thing they do is research it online and see what they can find about you. If they can’t find anything about your business online, they may consider it is not legitimate and may not take it seriously. It is also a high probability that they will choose someone else who has a web & social media presence online.

Giving your business an online presence will also open up a lot of other opportunities as well for example branding your business not only locally but also in the whole globe. The other benefits of digitization for your small business are:

  • The ability to engage with your customers or potential customers and learn exactly what they are looking for.
  • As I mentioned, you can promote your business to a global market place.
  • Your digital marketing efforts can be easily tracked.
  • Get to know your audience and allow then to know you personally which can help you to create brand loyalty.

Setting up a Website:

Probably the first step is to register your domain business name and set up your website. With lots of CMS (Content Management System) available in the market these days, setting up your website is not much of a big challenge. You can start with from likes of WordPress, Drupal, Wix, etc. These platforms will provide you with various templates to choose for setting up your website and you do not need to know to code.

Having a website for your business indicates that you are a legitimate and serious business in the market.

Branding your business online:

Now that you have completed setting up your website, now its time to set up your business on various social media pages like LinkedIn, Facebook, Twitter, etc and start promoting.

Branding your business through social media allows you to talk directly to your customers & followers. You can build the relationship over time, rather than asking for a sale upfront.

Your customers are online these days and they use social networks to research new brands or products.

Let Customers find you:

With the digitization of your business, you allow customers to find you in the web world and more accessible to the people you are trying to reach to offer your product & services.

At their convenience, customers and prospects can send you emails with questions, make purchases, and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Knowing your Target Audience:

The efforts of digital marketing allow you to engage with your customers or potential customers. You can gradually get to know them and what they are hoping to find.

By interacting digitally, you can start to get to know what they are looking for in your business. Where is their pain area? What solution you can offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

You can start building your relationship with your potential customers, gradually you become more of a trusted partner than a business. With digital marketing, your small business will have a better chance of success.

Let me know your thoughts in the comment section below or reach out to me for any help regarding digitizing your small business.

Happy to Help! Cheers

Published by Allen Mutum

Always a work in progress. I come up with 8 years of experience in the field of Sales, Business Development and Marketing, helping companies of all sizes to secure the most value out of their Software Investment.

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