As a small business, you might come across many millennial or tech-savvy people advising you to explore the Digital Marketing platform for your business but if you are still lost or confused about how to get it started. In this blog, I will share some of my knowledge to get started the first few steps of Digital Marketing.
The topic ”Digital Marketing” is also too vast if you dig dive into it and you will also find a lot of resources to gain knowledge on the web. I will try to keep it as simple as possible and examples that you can relate to in your living surroundings. I will assume that you already have a domain name for your business and set up the website.
Setting up your business website is like you have taken on the lease of a property where you can sell your products/services. To attract visitors or customers to buy on what you have to offer, you would spend some x amount of dollars in advertising & marketing. You would think of Print Media, Flyers, or Banners to let people know about your business. The digital world is more or less similar to that however with the advancement of technologies we can execute to attract customers/visitors at a much faster pace.
SEO (Search Engine Optimization):
In real life scenario when you have already set up your shop, you are always in the curious and research state of mind that how the shop next to you has more visitors/customers than you. What are they doing things differently? Do I need to spend more on my advertising & marketing? What’s the difference in the product/services that I offer than the next shop? How the customers/visitors are finding the shop next to me but not me? Does the next shop have a better ambiance than us?
Similarly, small businesses that have decided to explore digital marketing to attract visitors/customers will have the same curiosity for their website. SEO cover all of these and below are some of the points to consider to get started with digital marketing.
- Website: A well-structured, responsive design & fast website is essential.
- Content: Your content should demonstrate why a customer should choose you.
- Content Marketing: Informative blogs can put you in front of a wider audience.
- On-Page: Basic optimization is important so think page titles & meta descriptions.
- Local SEO: Local businesses should consider local SEO best practices
- Credibility: Case studies, portfolios, reviews & testimonials will help you clinch the deal.
SEO can also be complicated, understanding your current situation and market place is the key to make the right decision.
Set Up your Analytics & Ads Account on Google:
Without a doubt, Google is one of the most well-known technology companies in the world. The Google Analytics & Ads platform can get started by anyone who has a blog or business website. Its a very simple process to set up with your Gmail account or your company domain email address. These platforms help you to track your visitors on the website, like the demographics, age group, technology, browser, etc.
Google Ads is an online advertising platform that you can use to display ads, service offerings, public listings, etc.
Please write to me at allen@allenmutum.com if any help is required to set up your Google Analytics & Ads account with your blogs or website.
On my next blog, I write on other relevant topics of Social Marketing, Apps that you can use to optimize your work, other information to help you succeed your small business in digital marketing. Please let me know your comments below.
Allen Mutum 