That’s the most common cliché amongst bloggers, online experts, and internet entrepreneurs. I’m sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you’re passionate about. You need to enjoy it, else it won’t work.

I used to agree with it, one hundred percent. Lately, however, I started calling into question that rule. Creating a site on a topic that you love is certainly a great technique, and it does work well for many individuals, but I’m not sure if it’s the only way to go. The first flaw I see on that rule is the following fact: if the niche or topic you love isn’t a profitable one, it will be pretty hard to make a lot of money online with it no matter what you do.

Suppose you love tea. Should you write about it if you want to make money online? I am not sure. You could certainly create a popular website around tea, but if you decided to go with a more profitable niche instead while putting the same effort and time, you could end up making much more income.

One argument that people use to back up the “you got write about what you love” theory is the fact that if you choose a topic merely because it is profitable, soon you will lose the motivation. If you write about something you love, on the other hand, you will have content for years to come. This is partially true, but not completely because some people get motivated by the pure desire of making money or becoming successful.

In other words, if they start a website on a profitable niche and see that their efforts are bringing a good amount of money, they will get motivated no matter what the topic is. They will even do research and learn about it if needed. So what is my position now? I think that both strategies can work.

Choosing a niche or topic because you love it is a good route to success, but choosing a profitable one and approaching it scientifically can be equally successful. “You need to try my assistant in Bharat who can do that for you for $3/hour and this new free plug-in for your WordPress blog.” When you need a little bracer Google the word of the area you need help in and add either “help” or “community” to it.

Seek a community, forum, or blog online you can hang out in for a while. You’ll come off feeling refreshed and possibly even with some great new tips from individuals who are out there suffering the same troubles as you and turning them into successes.

Published by Allen Mutum

Always a work in progress. I come up with 8 years of experience in the field of Sales, Business Development and Marketing, helping companies of all sizes to secure the most value out of their Software Investment.

Join the Conversation


  1. Thank you for this post which is very helpful for someone with no niche/direction/skillset at present such as myself. I wish to write about things I’m affected by however it makes sense that if those topics aren’t lucrative for myself nor others then what’s the point?

    Liked by 2 people

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: