When I interacted with a lot of small businesses, the one common thing which I will come across is they will not have their domain name registered or will not have an email address of their business domain. The traditional way of doing business heavily relied on word of mouth, flyers, banner advertisement, the news …
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There is an old saying "As you Sow so shall you reap" which many of us have heard this from our parents in our childhood or they keep saying up till now but did we gave a thought from where this proverb has originated and do we follow in our life career. Firstly, let me give you …
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Why did we need a virus to teach us we can be flexible in our working environment? Before the world hit with COVID-19 pandemic, I still remember asking my boss a day to work from home was like asking to give his paycheck to me. The day complete country lockdown was announced in India, no …
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"A Scientist reads hundreds of books but believes he has a lot more to learn. A religious person reads one and he thinks he knows it all" ~ Anonymous When people ask me about my profession and as I answer that I am a Business Consultant in one of a leading Information Technology firm, the …
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I have been asked by a lot of companies during my interview "Where do you see yourself Five Years Down The Line?" The time I started my career, I wasn't sure whether I would continue to pursue my career in the same profile where I have got the job or my interest lies somewhere. One thing …
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When I communicated with a lot of MBA's the first thing that I ask is "Why MBA?" some of them remain clueless to give any answers, while other wanted to complete an MBA to maintain their status quo but few of them were clear on their career path and how an MBA degree would add …
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Over the years we see a lot of changes in our customer buying journey right from purchasing a Soap to an Aircraft. The customers are in control as they know how any information can be found as they seek before they show interest in listening to your sales pitches and going through your product/services brochure. …
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When I was young I thought that money was the most important thing in life; now that I am old I know that it is. ~ Oscar Wilde Let's get to the understanding first "What exactly is Wealth?" The idea of wealth can be different from one person to another even though if they live …
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When I come across a lot of MBA’s graduate, they do not want to start their career with Sales. They are always on the lookout to get into Business Management or Marketing, Business Operations, etc. They always have a fear of dealing with the pressure, rejections in Sales. The point is if you want to …
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Targeting the right prospect for your B2B sales can be very challenging. You should know everything about your target prospects from their demographics and interest to their buying behaviors. The better you understand your prospects and their pain points and motivations, the easier it will be for you to target and convert your leads into …
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Allen Mutum