Developing a Communication Strategy for Small Businesses

Whether you are a small or a well-established business, everyone needs a great communication strategy. If you developed the core of your business on a great communication strategy then it will determine how favorably your business is presented in public. Every relationship in your life is built on the foundation of your communication likewise in business there has to be effective communication, not only with your clients & prospects but also within your staff to avoid conflicts, misunderstandings, and problems.

Here are some steps to follow in developing a communication strategy for your small business:

  1. Objectives: Firstly determine, what you are hoping to achieve with your communication strategy? Consider the objectives as the goals of your business, it can be broken down into long or short term goals. Goals should be concerning what your business wishes to achieve with regards to communication.
  2. Demographics: You need to establish who is your target audience, this can include the following:
  • Age Group
  • Geographical Location
  • Specific Profession
  • People belonging to a particular culture

3. Mission & Vision of your Business: When it comes to developing a communication strategy for your small business, define your company mission & vision. You want to articulate how you stand out among your competition. This is where you can showcase unique aspects of your business.

4. Target Market: It doesn’t matter if your business is small, big or a startup there should be a continuous momentum of reaching out to your target market. The strategies & procedure to reach out to your target market should be outlined in your communication strategy. Make sure your target market is aware of your business and what it can offer.

Nowadays businesses have a variety of communication tools to choose from traditional methods to new technology. The choice of tools will be driven by the goal, audience & message.

Effective business communication is the only way to grow your company and make it a key player in its industry.

Importance of Improving your Communications Skills in Sales

People who work in sales have the ability to speak well and to convey their ideas and their solutions. Great salespeople always find their way to improve their communication skills of listening first.

Why is it Important to Improve your Communications in Sales?

To be a success in sales, you need to have the ability to gather and provide information in a way that makes your prospect want to do business with you. The way how you convey your value proposition, your pricing, even your product’s features. You should be able to get your prospects to talk to you and listen to what you have to say.

You have to be an exceptional listener, the first step to communicate well is to know that listening well is more important. Listening to your prospects without your thoughts wandering or planning your responses, is an act of caring. It builds the rapport and connection that speaking does not.

Write, rehearse, and use your scripts while communicating with your prospects. Prospects will have questions for a needs-analysis, handling problem that occurs. You should be able to communicate with your elevator pitch, objections handling skills. This will demonstrate your competency and capabilities.

Prospects and clients use words that they have attached a certain meaning. The words your prospects use brings to their mind a certain picture and certain emotions. Listen carefully for the language that your prospects and clients use and capture their word choices. Use their word choices in your communications and presentations.

The greatest ways to improve your communications in sales is to practice speaking well in front of groups and taking their feedback and suggestions in a very positive attitude and always on the lookout to improve.

Lastly, practice the art of listening by first controlling your desires to speak.