Developing a Communication Strategy for Small Businesses

Whether you are a small or a well-established business, everyone needs a great communication strategy. If you developed the core of your business on a great communication strategy then it will determine how favorably your business is presented in public. Every relationship in your life is built on the foundation of your communication likewise in business there has to be effective communication, not only with your clients & prospects but also within your staff to avoid conflicts, misunderstandings, and problems.

Here are some steps to follow in developing a communication strategy for your small business:

  1. Objectives: Firstly determine, what you are hoping to achieve with your communication strategy? Consider the objectives as the goals of your business, it can be broken down into long or short term goals. Goals should be concerning what your business wishes to achieve with regards to communication.
  2. Demographics: You need to establish who is your target audience, this can include the following:
  • Age Group
  • Geographical Location
  • Specific Profession
  • People belonging to a particular culture

3. Mission & Vision of your Business: When it comes to developing a communication strategy for your small business, define your company mission & vision. You want to articulate how you stand out among your competition. This is where you can showcase unique aspects of your business.

4. Target Market: It doesn’t matter if your business is small, big or a startup there should be a continuous momentum of reaching out to your target market. The strategies & procedure to reach out to your target market should be outlined in your communication strategy. Make sure your target market is aware of your business and what it can offer.

Nowadays businesses have a variety of communication tools to choose from traditional methods to new technology. The choice of tools will be driven by the goal, audience & message.

Effective business communication is the only way to grow your company and make it a key player in its industry.

Grow your Small Businesses through Digitization

I still remember during my college days whenever there was a late-night food carving kicks in we had to sleep feeling helpless and wait for the nearby food stall which opens early in the morning. Fast forward to the present scenario, your food delivery, airline tickets, banking transaction, communication, etc. can all be done by simply opening an Application on your Smart Phone. That’s the role of digitization in which we can connect and no matter which corner of the world you are residing.

If you are a small business and still following the old methodology of doing business then now its time to take the paradigm shift and focus to “Grow your Small Business Through Digitization” 

Digitizing your business can provide you a competitive edge by doing things faster, better, and affordable than your competition.

With a proper digitization plan for your small business, it can help you to reinvent processes, improve quality, and promote consistency.

Benefits of Digitizations:

  • Save cost on your infrastructure and maintenance as many businesses are experts to handle this so that you can focus on your core business.
  • Multiple ways to interact with your customers and potential ones. Global Reach as well.
  • Digital solutions and services can facilitate trades and settlements worldwide.
  • Interacting directly with a buyer and supplier, eliminating the middlemen.

Due to the current pandemic of COVID-19, it has also taught us “Why Small Businesses should focus on digitization to grow and not to shut their shop”

If you are worried about the marketing & branding, these can be accomplished by doing the initial Digital Marketing of your business, and Google has been kind enough to offer various free resources to learn with zero investment.

Digitization has the power to target your products to the right audience with less investment and still get worldwide recognition. Knowledge of digital media along with creativity can help Small Businesses to grow and shine beyond expectations.

Small Business after the Pandemic

Sooner or later this pandemic is going to end however we should not forget how this situation has put the world to a standstill. People have also realized that “it is our darkest moment that we must focus to see the light” Many small businesses had to shut their doors, some may never reopen again however there are also other who have adopted the new norms to enable digitization of their business and hope they don’t have to shut down again.

The main focus of small businesses should be to stay as efficient as possible and lean. As a small business below are some of the points to take into consideration in terms of digitizing your business.

  • If you are a shop owner and have regular walk-in to your store, you can enable digital payments methodology and home delivery options.
  • You can also start with developing an eCommerce website of your business and let people order directly from there.
  • Start adopting the cloud strategy, you can move most of your IT infrastructure to the cloud.
  • Leveraging AI/ML for moving towards a data-driven enterprise.
  • Provide seamless support to remote connectivity, ensuring continued operations, and productivity improvement in a secured way.

This pandemic has also significantly let us shift towards digitization and fundamentally redefine the overall business landscape. Customers have become more comfortable interacting with less human touch and it also likely to continue to evolve.

The whole ecosystem of digital transformation does not only limit to the customer and business interaction but also the entire value chain which consists of merchants, vendors, logistics, etc.

One of the biggest takeaway from this pandemic situation is that it has let us know nothing is certain and you have to be flexible in terms of a paradigm shift of your business. You have to be 100% invested in your business. You should not allow uncertainty to paralyze decision making.