Supporting Small Business to thrive through Digital

As a business or a startup, what are the small strategic initiatives you have been taking to keep your business afloat during this pandemic? Well! if you have still not given a thought to enable digitization for your small business then now its the time to consider this initiative on a priority basis.

If we look at some of the positive sides of this pandemic crisis, we have got so much time to discover some of our hidden skills and talent which was lying on the backyard of our thoughts. During this crisis, I was able to complete some of my pending certifications and also my side hustle blog which required some fine-tuning. The message I wanted to convey is likewise, you can start refocusing your business into the Digital Strategy side so that you don’t miss out on any opportunity.

Below are some of the points to get started with:

  • Find the perfect domain name for your small business or start-up
  • Once you have registered your domain, hire someone to develop the website or there are various platforms in the market like WordPress, Drupal, Joomla, etc which provide easy ways to develop one.
  • Create a company domain name email address (email@yourcompany.com) to look like a legitimate & serious business.
  • Set up your Social Media Pages, like on Facebook, Twitter, or LinkedIn.
  • Link your website to your Web Analytics platform.
  • Once you have completed all the above steps, now its time for On-Page & Off-Page optimizations of your website.
  • Hire an SEO or Digital Marketing person who can run the ads campaign and make your online presence visible to your target audience.

You can even start these exercises on your own and Google has also come up with a great initiative to help small businesses during this pandemic. There are so many topics that you can at your own time convenient and pace.

Do let me know in the comments section how you are enabling yourself during this crisis and remember we are all together in this.

I would be Happy to Help! in setting up your digital presence. Reach out to me at allen@allenmutum.com Cheers!

Transformation to Digital for your Small Business

As a small business, you might come across many millennial or tech-savvy people advising you to explore the Digital Marketing platform for your business but if you are still lost or confused about how to get it started. In this blog, I will share some of my knowledge to get started the first few steps of Digital Marketing.

The topic ”Digital Marketing” is also too vast if you dig dive into it and you will also find a lot of resources to gain knowledge on the web. I will try to keep it as simple as possible and examples that you can relate to in your living surroundings. I will assume that you already have a domain name for your business and set up the website.

Setting up your business website is like you have taken on the lease of a property where you can sell your products/services. To attract visitors or customers to buy on what you have to offer, you would spend some x amount of dollars in advertising & marketing. You would think of Print Media, Flyers, or Banners to let people know about your business. The digital world is more or less similar to that however with the advancement of technologies we can execute to attract customers/visitors at a much faster pace.

SEO (Search Engine Optimization):

In real life scenario when you have already set up your shop, you are always in the curious and research state of mind that how the shop next to you has more visitors/customers than you. What are they doing things differently? Do I need to spend more on my advertising & marketing? What’s the difference in the product/services that I offer than the next shop? How the customers/visitors are finding the shop next to me but not me? Does the next shop have a better ambiance than us?

Similarly, small businesses that have decided to explore digital marketing to attract visitors/customers will have the same curiosity for their website. SEO cover all of these and below are some of the points to consider to get started with digital marketing.

  • Website: A well-structured, responsive design & fast website is essential.
  • Content: Your content should demonstrate why a customer should choose you.
  • Content Marketing: Informative blogs can put you in front of a wider audience.
  • On-Page: Basic optimization is important so think page titles & meta descriptions.
  • Local SEO: Local businesses should consider local SEO best practices
  • Credibility: Case studies, portfolios, reviews & testimonials will help you clinch the deal.

SEO can also be complicated, understanding your current situation and market place is the key to make the right decision.

Set Up your Analytics & Ads Account on Google:

Without a doubt, Google is one of the most well-known technology companies in the world. The Google Analytics & Ads platform can get started by anyone who has a blog or business website. Its a very simple process to set up with your Gmail account or your company domain email address. These platforms help you to track your visitors on the website, like the demographics, age group, technology, browser, etc.

Google Ads is an online advertising platform that you can use to display ads, service offerings, public listings, etc.

Please write to me at allen@allenmutum.com if any help is required to set up your Google Analytics & Ads account with your blogs or website.

On my next blog, I write on other relevant topics of Social Marketing, Apps that you can use to optimize your work, other information to help you succeed your small business in digital marketing. Please let me know your comments below.

Digitizing your not too Small Business

As a small business owner or a start-up, if you are still avoiding digitization then its time to put the gear and start driving. If you still think you are not ready then you should also consider those facts that if anyone has an interest in your business, the first thing they do is research it online and see what they can find about you. If they can’t find anything about your business online, they may consider it is not legitimate and may not take it seriously. It is also a high probability that they will choose someone else who has a web & social media presence online.

Giving your business an online presence will also open up a lot of other opportunities as well for example branding your business not only locally but also in the whole globe. The other benefits of digitization for your small business are:

  • The ability to engage with your customers or potential customers and learn exactly what they are looking for.
  • As I mentioned, you can promote your business to a global market place.
  • Your digital marketing efforts can be easily tracked.
  • Get to know your audience and allow then to know you personally which can help you to create brand loyalty.

Setting up a Website:

Probably the first step is to register your domain business name and set up your website. With lots of CMS (Content Management System) available in the market these days, setting up your website is not much of a big challenge. You can start with from likes of WordPress, Drupal, Wix, etc. These platforms will provide you with various templates to choose for setting up your website and you do not need to know to code.

Having a website for your business indicates that you are a legitimate and serious business in the market.

Branding your business online:

Now that you have completed setting up your website, now its time to set up your business on various social media pages like LinkedIn, Facebook, Twitter, etc and start promoting.

Branding your business through social media allows you to talk directly to your customers & followers. You can build the relationship over time, rather than asking for a sale upfront.

Your customers are online these days and they use social networks to research new brands or products.

Let Customers find you:

With the digitization of your business, you allow customers to find you in the web world and more accessible to the people you are trying to reach to offer your product & services.

At their convenience, customers and prospects can send you emails with questions, make purchases, and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Knowing your Target Audience:

The efforts of digital marketing allow you to engage with your customers or potential customers. You can gradually get to know them and what they are hoping to find.

By interacting digitally, you can start to get to know what they are looking for in your business. Where is their pain area? What solution you can offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

You can start building your relationship with your potential customers, gradually you become more of a trusted partner than a business. With digital marketing, your small business will have a better chance of success.

Let me know your thoughts in the comment section below or reach out to me for any help regarding digitizing your small business.

Happy to Help! Cheers