Marketing through E-mail and Issues Surrounding it

Email marketing is one of the forms of direct marketing, which is done via the Internet. Emails are sent to potential customers to boost the business and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by …

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Increasing the business with the help of Promotional Gifts

Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to the customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. The thank you gifts cannot only be presented to existing customers but also …

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How to Make Marketing Campaign Appealing?

Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers and it is a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident, and exciting are the …

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What motivates the people who visit any website to buy?

What motivates the people who visit any website to buy? This is the one question that every Internet Marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn’t that be good for your profit and your business? So …

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Starting out your Career in Sales

When I come across a lot of MBA’s graduate, they do not want to start their career with Sales. They are always on the lookout to get into Business Management or Marketing, Business Operations, etc. They always have a fear of dealing with the pressure, rejections in Sales. The point is if you want to …

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Targeting the Right Prospects for your B2B Sales

Targeting the right prospect for your B2B sales can be very challenging. You should know everything about your target prospects from their demographics and interest to their buying behaviors. The better you understand your prospects and their pain points and motivations, the easier it will be for you to target and convert your leads into …

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Importance of Improving your Communications Skills in Sales

People who work in sales have the ability to speak well and to convey their ideas and their solutions. Great salespeople always find their way to improve their communication skills of listening first. Why is it Important to Improve your Communications in Sales? To be a success in sales, you need to have the ability to gather …

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Finding the Right Sales Guru

The one common topic that most of the successful salespeople talk about is how much they owe their achievement to their mentors. Whether it’s a closing technique, following up with a potential prospect, or that little push they attribute their accomplishment, to having a guru to guide them. Not every successful salesperson is a perfect guru for …

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Follow your GPS system to achieve your Goals

If you land in a new town in some state you are not familiar with without GPS and a map, it’s highly unlikely that you would be able to find your way to destination. Why? Because you would not have a plan a map or direction. The achievement of our goals is like setting the …

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Importance of building your Personal Brand

You probably hear the word “Brand” several times. It’s the most common subject you will hear from Marketers, Entrepreneur, Business Person and for good reason. We already know building a well recognized Business Brand adds tremendous value and can create a significant competitive advantage. Why is it Important to build your Personal Brand? Personal Brand …

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