Sooner or later this pandemic is going to end however we should not forget how this situation has put the world to a standstill. People have also realized that “it is our darkest moment that we must focus to see the light” Many small businesses had to shut their doors, some may never reopen again however there are also other who have adopted the new norms to enable digitization of their business and hope they don’t have to shut down again.
The main focus of small businesses should be to stay as efficient as possible and lean. As a small business below are some of the points to take into consideration in terms of digitizing your business.
If you are a shop owner and have regular walk-in to your store, you can enable digital payments methodology and home delivery options.
You can also start with developing an eCommerce website of your business and let people order directly from there.
Start adopting the cloud strategy, you can move most of your IT infrastructure to the cloud.
Leveraging AI/ML for moving towards a data-driven enterprise.
Provide seamless support to remote connectivity, ensuring continued operations, and productivity improvement in a secured way.
This pandemic has also significantly let us shift towards digitization and fundamentally redefine the overall business landscape. Customers have become more comfortable interacting with less human touch and it also likely to continue to evolve.
The whole ecosystem of digital transformation does not only limit to the customer and business interaction but also the entire value chain which consists of merchants, vendors, logistics, etc.
One of the biggest takeaway from this pandemic situation is that it has let us know nothing is certain and you have to be flexible in terms of a paradigm shift of your business. You have to be 100% invested in your business. You should not allow uncertainty to paralyze decision making.
As a business or a startup, what are the small strategic initiatives you have been taking to keep your business afloat during this pandemic? Well! if you have still not given a thought to enable digitization for your small business then now its the time to consider this initiative on a priority basis.
If we look at some of the positive sides of this pandemic crisis, we have got so much time to discover some of our hidden skills and talent which was lying on the backyard of our thoughts. During this crisis, I was able to complete some of my pending certifications and also my side hustle blog which required some fine-tuning. The message I wanted to convey is likewise, you can start refocusing your business into the Digital Strategy side so that you don’t miss out on any opportunity.
Below are some of the points to get started with:
Find the perfect domain name for your small business or start-up
Once you have registered your domain, hire someone to develop the website or there are various platforms in the market like WordPress, Drupal, Joomla, etc which provide easy ways to develop one.
Create a company domain name email address (email@example.com) to look like a legitimate & serious business.
Set up your Social Media Pages, like on Facebook, Twitter, or LinkedIn.
Once you have completed all the above steps, now its time for On-Page & Off-Page optimizations of your website.
Hire an SEO or Digital Marketing person who can run the ads campaign and make your online presence visible to your target audience.
You can even start these exercises on your own and Google has also come up with a great initiative to help small businesses during this pandemic. There are so many topics that you can at your own time convenient and pace.
Do let me know in the comments section how you are enabling yourself during this crisis and remember we are all together in this.
I would be Happy to Help! in setting up your digital presence. Reach out to me at firstname.lastname@example.org Cheers!