The digital world has brought many facilities for entrepreneurs: the ability to communicate with customers around the world, the power to direct their messages to their exact target audience (something that other media could not promote), and the accessibility of tools that fit the budget of even small businesses. With these facilities comes, also, the …
Continue reading “How can you make your Business stand out from the Crowd?”
We are living in a world of change. Shift happens! Competition comes from all over the world, which means that many American businesses are in trouble. Many decisions are being made that are contrary to both good business sense and building customer loyalty. Most organizations’ marketing is usually an exercise in figuring out what to …
Continue reading “‘Stop the Stupid Stuff’ In Your Business”
Small business networking is critical to your business success. As a Technology Consultant, you are in the professional services business. This industry is all about relationships and relationships are built through networking. You will need to make small business networking your priority for the first few months of operations. This is a process that can’t …
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Are you bored of being an employee and yearn to become your boss? Have you the required skills to run a small business? In this article, I look at the type of skills that people need to possess to be able to successfully run a small business. My name is Allen Mutum and I have …
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Email marketing is one of the forms of direct marketing, which is done via the Internet. Emails are sent to potential customers to boost the business and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by …
Continue reading “Marketing through E-mail and Issues Surrounding it”
Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers and it is a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident, and exciting are the …
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Your customers are important to you. They are your business. So how do you make sure you engage your customer and give them a valued experience? Good question! You need to layer your customer’s experience, but how do you do that? The best way is to build social objects that create a sense of community …
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Too often, the customer makes their purchase, and then the delivery is scheduled and occurs, but there is little or no more contact with the client. The customer experience becomes nil, nonexistent. This is not acceptable. There must be online customer engagement before the sale, during the sale, and after the sale. How do you …
Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your …
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Customer engagement is a critical component in building a strong customer base. 3 ways to increase your customer engagement include clustering, content, and copy. Let’s have a detailed look at each. Clustering Anytime you can add a dose of reality to the online shopping experience, it is desirable. What I mean by this is being …
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Allen Mutum