Transformation to Digital for your Small Business

As a small business, you might come across many millennial or tech-savvy people advising you to explore the Digital Marketing platform for your business but if you are still lost or confused about how to get it started. In this blog, I will share some of my knowledge to get started the first few steps of Digital Marketing.

The topic ”Digital Marketing” is also too vast if you dig dive into it and you will also find a lot of resources to gain knowledge on the web. I will try to keep it as simple as possible and examples that you can relate to in your living surroundings. I will assume that you already have a domain name for your business and set up the website.

Setting up your business website is like you have taken on the lease of a property where you can sell your products/services. To attract visitors or customers to buy on what you have to offer, you would spend some x amount of dollars in advertising & marketing. You would think of Print Media, Flyers, or Banners to let people know about your business. The digital world is more or less similar to that however with the advancement of technologies we can execute to attract customers/visitors at a much faster pace.

SEO (Search Engine Optimization):

In real life scenario when you have already set up your shop, you are always in the curious and research state of mind that how the shop next to you has more visitors/customers than you. What are they doing things differently? Do I need to spend more on my advertising & marketing? What’s the difference in the product/services that I offer than the next shop? How the customers/visitors are finding the shop next to me but not me? Does the next shop have a better ambiance than us?

Similarly, small businesses that have decided to explore digital marketing to attract visitors/customers will have the same curiosity for their website. SEO cover all of these and below are some of the points to consider to get started with digital marketing.

  • Website: A well-structured, responsive design & fast website is essential.
  • Content: Your content should demonstrate why a customer should choose you.
  • Content Marketing: Informative blogs can put you in front of a wider audience.
  • On-Page: Basic optimization is important so think page titles & meta descriptions.
  • Local SEO: Local businesses should consider local SEO best practices
  • Credibility: Case studies, portfolios, reviews & testimonials will help you clinch the deal.

SEO can also be complicated, understanding your current situation and market place is the key to make the right decision.

Set Up your Analytics & Ads Account on Google:

Without a doubt, Google is one of the most well-known technology companies in the world. The Google Analytics & Ads platform can get started by anyone who has a blog or business website. Its a very simple process to set up with your Gmail account or your company domain email address. These platforms help you to track your visitors on the website, like the demographics, age group, technology, browser, etc.

Google Ads is an online advertising platform that you can use to display ads, service offerings, public listings, etc.

Please write to me at allen@allenmutum.com if any help is required to set up your Google Analytics & Ads account with your blogs or website.

On my next blog, I write on other relevant topics of Social Marketing, Apps that you can use to optimize your work, other information to help you succeed your small business in digital marketing. Please let me know your comments below.

My take on Work From Home during Pandemic

Why did we need a virus to teach us we can be flexible in our working environment?

Before the world hit with COVID-19 pandemic, I still remember asking my boss a day to work from home was like asking to give his paycheck to me. The day complete country lockdown was announced in India, no one anticipated that the virus will last long however we have realized now the virus is going to stay and we have to embrace the new normal.

Our health workers, law enforcement are given much importance than a celebrity as there are the ones who are serving and protecting the nation.

Offices have started to adapt flexibility and remote working has been promoted aggressively but do you want to work from home till you are employed with the organization. Honestly, I enjoyed the initial period of working from home but now I miss the smell & sound of the coffee machine in my office, I dream of that day where I could sit on my office chair, sipping my coffee and minding my work.

Working from home did give me a lot of flexibility and I was able to complete some of my long pending certifications as well but there is a different feeling to dress up and go to the office, now I am in my boxers all the time as I am working from home and no one is there to see me.

Managing the house and work is the new normal, not able to connect to the network is the new excuse of stuck in the traffic. The pandemic has also allowed exploring our hidden talents and skills, as of now I can prepare several dishes and play various songs on my guitar.

As per my view, we also need to take into consideration that many of the Hospitality, Retails, Aviation, Travel industries are suffering due to this pandemic. Everyone is in their house so no is traveling and planning for a vacation, that also means that no one is buying any new clothes to wear.

The scientist is figuring out to make a cure for this virus, we also need to help each other to uplift and grow together. Enabling digitization to small businesses is proving some success to thrive during this pandemic and we should be promoting them.

I still look forward to the world to get back to normal however we should not forget what the pandemic has taught us and mold ourselves to make the world a better place to live.
As the environment is a concern, I also look forward to fresh air to breathe, less traffic on the roads and pollution.

Let me know in the comment section how your experience has been so far in terms of working from home.

Are you still learning or you know it all?

“A Scientist reads hundreds of books but believes he has a lot more to learn. A religious person reads one and he thinks he knows it all” ~ Anonymous

When people ask me about my profession and as I answer that I am a Business Consultant in one of a leading Information Technology firm, the next question I get a lot is “Did you do an MBA degree?” of course! not. How did you land up in this profession?

Firstly, let me give a little bit of background on how the mindset of a typical middle-class family works in India. The parents have struggled hard to fulfill their children’s education, so the least expectation they have from their children is either they become an Engineer or a Doctor as this is the only two professions with high paychecks and respectable in the society. So with the same expectation, I did try my hands on completing a 4 year engineering degree however failed in the first year and I switched to a normal 3 year BA degree.

I was lucky enough to secure myself a job once I completed my degree and during my career, the only thing that has led to moving ahead in my career is I am always open to learning and I firmly believe that the learning process never stops.

I did not need an MBA degree to reach the position where I am today, it was always my curiosity and learning process that led me to my profession.

I still remember and in touch till date with of my mentor in one of the organizations that I have worked used to say to me that “If we look the profession of a Doctor or a Lawyer they are always learning and still thinks there is a lot more to know, why can’t we apply the same principle in our profession” 

I realized that even though you complete a 4-year college degree or an MBA and think that you have known everything then that’s the end of your career. After having 8+ years of experience in my profession, this is one of my new found interest in trying my hands in writing and I am still learning.

I would like to end with an example, it may not fit the context that I have written however, it’s an interesting piece.

In the 19th century when India was fighting for freedom, one of the revolutionary freedom fighters “Bhagat Singh” was to be hanged by the British Government. When the time came for his execution, he requested to spare some time so that he can finish reading “Mein Kampf” to learn the ideology of Hitler.

“Learning never ends because life never stops teaching you”

Where do you see yourself Five Years Down the Line?

I have been asked by a lot of companies during my interview “Where do you see yourself Five Years Down The Line?” The time I started my career, I wasn’t sure whether I would continue to pursue my career in the same profile where I have got the job or my interest lies somewhere. One thing I was very much sure that I haven’t figured out what my five years plan looks like and I was not worried about it at all.

To summarize the fact, after 8+ years of my professional career I never thought I would pursue my career in Sales & Marketing. If I look back and start connecting the dots, I was always curious about how does any business functions. I vividly remember the days where I was used to working at a BPO during my college summer break, my curiosity was “Why does a company located in the US or European Countries outsource their Call Centers?” this led me to know that the model has been the most cost-effective solution and great opportunity in the economy for a developing nation.

After completing my graduation I got offered in an eCommerce company as a Customer Representative and never thought that I would have a career transition in Sales & Marketing. As the company was a Start-Up I got to gain knowledge on how does an Online Retail Shop functions right from managing the inventory to delivery of products to the customer. “I still didn’t figure out Where do I see myself Five Years Down The Line” 

It was a very informative and learning stint in my career at the eCommerce company however it lasted for 1.6 years as I got an opportunity to work in Sales for a mid-size IT firm. There was no break or transition in my profession after that and after spending 7 years in the Information Technologies industry, I still think there is a lot more to learn and be curious.

My “Five Years Down The Line” has been a roller coaster ride, the message I want to conclude is that It’s OK not to have a plan, you have to figure where your interest and passion lies and the path will follow.

Five Years is a long time and what I have always learned in my life and profession is that be a lifelong student, your learning process should never stop even though you complete a 4-year degree graduation.

Recently, I started this blog and write about my life & profession experiences. Who knows how’s my “Five Years Down The Line” looks like. Please let me know your experiences below in the comment section.

Find a great Boss to work with than Finding the Perfect Job

I still remember the day when I got my first job right after my college with an eCommerce start-up company. I was young and stupid, fresh out of college with lot of energy & enthusiasm, ready to perform any task which was assigned to me. I didn’t care about my career and what I want to accomplish in my life or I haven’t given much of a thought to it. I was least bothered how the company is performing in the market and how I can leverage my growth along with the growth of the organization.

I did work in the company for one a half years and joined a mid-size IT organization as a Sales Executive where it shaped me to be among the best in what I do. This is all because of my ex-Boss who was very hard on me and at the same time brings out the best in me.

Why a good Boss is an amazingly big deal?

A good boss is not someone who knows their business and delegate as easily as breathing. They are a Leader, a Mentor who will show you your flaws and your strength. They will take the risk for you and put their own reputation at stake.

A good boss will encourage you and at the same time they will be very hard on you as well, give you the resources to turn your confidence into legitimate desirable product.

They will always be a lifelong student and encourage you to keep learning. My ex-Boss would always tell me that if you look at the profession of a Doctor or a Lawyer you will always find them with a book or spending most of the time in research & development so in the same way, why can’t we keep upgrading ourselves as well.

A good boss will help you advance in your career growth, will protect and support you.

A study done and published on Forbes showed that more than 2 million people are quitting their jobs every month around the world. It showed that 74 percent of those who quit considering finding a new job with a ‘good boss’ while 32 percent are actively looking for another opportunity with a boss that would let them grow.